Nothing feels better than going shopping and buying products that have been on your wish list for quite a while. What feels even better? Getting those products at low prices. Seriously, we are all for it, be it online or in a store.
With that out of the way, most of us often shell out our hard-earned money to buy unnecessary things. At that moment, it felt like the right thing to do, and we couldn’t help it. The Aldi Aisle of Shame is mainly known for it.
A Few Words About Aldi
Based in Germany, Aldi is a well-known supermarket chain. It was founded in 1913 by Anna Albrecht in Essen, Germany. This business was later taken over by her sons, Karl and Theo Albrecht, in 1946.
Over decades, the company has built a sound reputation and is known for its low prices and the famous “Aisle of Shame.” Today, it has over 10,000 supermarkets in 20 countries.
Thanks to its quality products and low rates, Aldi has got quite a few awards to its name. In the UK, Aldi was awarded the Supermarket of the Year award consecutively in 2012 and 2013.
What Is the Aldi Aisle of Shame?
So, what is the Aldi Aisle of Shame, and why is it so popular? Well, at its very core, it refers to the fifth aisle in pretty much every Aldi store worldwide. In strictly Aldi terms, the phrase “Aisle of Shame,” sometimes abbreviated as AOS, means the middle aisle in Aldi stores, where most overstock products can be found.
The name sounds dramatic, doesn’t it? However, when you consider the stock that is kept in the aisle, the name makes a lot of sense. Dedicated Aldi shoppers use this expression because they admit that things in this aisle are unnecessary. Yet, they still can’t stop themselves from buying them.
The Aldi Aisle of Shame offers plenty of products that are updated every week. Some can be quite a strange sight for a grocery store, such as lawnmowers or backpacks. These products are also referred to as Aldi Finds. They are the random finds and the leftovers from past weeks.
An Aldi shopper took it to Instagram to explain the origin of this name. According to him, it’s just slang used by Aldi shoppers. Customers try everything to save money. But they often still end up buying unnecessary products from the Aisle of Shame.
Is the Aldi Aisle of Shame Useless?
While there’s no denying the fact that the Aisle of Shame features unnecessary products,
it doesn’t necessarily mean that they are of no use at all. Of course, the Aldi fans don’t buy these products for no sound reason. Either they are attractive or the customers find them useful, which is why they find them worth purchasing.
Since these are the random Aldi finds, you might spot unexpected products here. Imagine you wanted to buy an iron skillet but couldn’t find it anywhere or the rates were just too high. Well, you might find it in the Aisle of Shame. A few other products there may also surprise you. This is why customers always take a stroll through this aisle, even if they are low on their budget.
Another reason shoppers love the Aldi Aisle of Shame is because, sometimes, they don’t realize that they need something until they come across it. In the Aisle of Shame, products are updated every week, so the chances are that you may find handy products there.
The cherry on the cake here is that most products are available at surprisingly affordable prices. Especially if your desired product is a leftover from the past weeks, it could be an absolute steal for you!
Does Every Aldi Store Have the Aisle of Shame?
You’d see the Aisle of Shame in most Aldi stores in Europe. However, there are only four aisles in less developed cities and most newly inaugurated Aldi stores. In these stores, the Aisle of Shame is something you won’t find.
What Made Aldi Find Success?
At Aldi, shopping is more than just business. There are many reasons why Aldi is a successful supermarket chain. A few of them stand out the most.
When it comes to businesses, it’s the little things that make a whole lot of difference. More often than not, Aldi pays excellent attention to little things that could save them time and wages. The boxes on the shelves are a perfect example of that.
Right off the bat, when you visit an Aldi store, you’ll notice that the products are kept in boxes on shelves. Instead of employees taking them out individually, Aldi asks their employees to open the boxes and keep them on the shelves. Customers grab their desired products straight from the boxes. This has helped the company save an awful lot of time and additional wages.
It’s no secret that the staff at Aldi has always been kept to a minimum. Aldi means business, unlike most supermarkets where you see staff members taking a stroll or sitting around. In most Aldi markets, you’d only find three to four workers in a given shift. Again, these things often get overlooked, but Aldi has focused on them to make their business more profitable.
In an Aldi store, usually, there is a store manager, a manager trainee, a shift manager, and a store associate. These people handle the entire Aldi store, from restocking to cleaning. While workers may not be massive fans of it, it doesn’t change that. This has eventually helped Aldi in saving a lot of money.
If you are an eager beaver, you’ll love shopping at Aldi superstores. Aldi believes in saving their own time, so they have a mechanism for faster checkouts for their customers.
Most of their products even have barcodes in several places over them to ensure that the scanning process is smooth for the cashier and customers. The time you save at Aldi can then be spent elsewhere doing something more productive.
Opened Only in Peak Hours
Most supermarkets are open 24/7. Most remain open even in the hours when they hardly get a customer. Aldi, however, has researched customers’ behaviors.
Hence, they are only open in peak hours when they are likely to have more customers.
The saved costs of wages enable Aldi to keep its rates low. While the products may not be as inexpensive as the company claims, they still cost you less than other supermarkets. This is a more realistic approach. These low rates have enabled Aldi to garner their customers’ loyalty.
Aldi is a giant in the supermarket arena. It’s best known for its affordable products. The Aisle of Shame is a perfect example of that. It is home to many unnecessary and somewhat interesting Aldi finds.
The Aisle of Shame features an extensive range of products, some of which may come in handy for you. Since they don’t cost a fortune, Aldi shoppers can’t help but buy a few of those products.