What is a Marketing Agency? And How to Pick the One That’s Right for You

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It’s often difficult to market your product or service on your own. Instead, most businesses need to hire a marketing agency to do the work for them.

In today’s tech-savvy world, competition is fierce, and without a marketing agency, your product or service may not stand out among the others.

When you hire one of these agencies, they’ll do the hard work for you, but that doesn’t mean you shouldn’t first have at least an idea of what their job is in helping you achieve all of your business goals.

What Is a Marketing Agency?

Simply put, a marketing agency helps promote and market your product or service so that potential customers notice it. They use various media to put your product out there, and they utilize methods that continuously attract customers. They can also help you develop your brand and make sure the appropriate mediums are used to attract the type of customer you want.

Today’s customers are smarter than ever, and they use various forms of social media to get the information they’re looking for regardless of what that is.

Whether they’re looking for a financial planner or a car, they tend to rely on social media platforms most of all. It’s the marketing agency’s job to determine what those platforms are and how to use them to lure in customers.

Marketing is an ongoing activity, and even though you’ll be working closely with the marketing agency you choose to work with, their expertise is what you’ll depend on to utilize the advertising methods that are most effective in drawing in customers 24/7. They are the experts who will use the most effective promotional methods so that your product or service has the customers it needs to thrive.

Questions to Ask a Marketing Agency

Naturally, you’ll want to choose the very best marketing agency when you’re doing your research, which usually involves asking each of them questions before deciding on which one to hire. Thorough research is important, and here are some of the questions you might want to ask each of them before you make your final decision:

  • How long have you been in business? Some new agencies can still provide excellent service, but the truth is, the longer they’ve been around the more likely it is that you’ll be happy with their services.
  • Can you provide me with some of the clients you’ve worked with in the past? They may or may not give you this information, but if they do, it’s a good sign that they’re proud of their work and that they aren’t afraid of who knows it.
  • Have you ever lost a client? Why? This question is a good one but keep in mind that just because an agency has lost one or two accounts, this doesn’t mean their work is sub-standard. If they’ve lost many of them, however, it can be a red flag.
  • How easy is it for me to stay in touch with my account rep? You should be able to call or email your account rep at any time if you have any questions or concerns. Communication between the two of you should be simple.
  • How will you bill me for your services? This question is important because you need to understand their bill and what all of the specific charges are. When you look at your bill each month, it should never be difficult to understand and there should be no surprises on it.
  • Do you use freelancers? How experienced are they? There is certainly nothing wrong with a marketing agency using freelancers, but they should hold these people to the same high standards that they hold their regular employees.
  • Is there a limit on the number of revisions I can make? When it comes to content, you want it to be perfect, but if you get charged every time you make a revision, that could get expensive. Make sure you understand exactly what your revisions will cost you.
  • How will you learn about my particular business? A marketing agency has to know your business inside and out if they are going to create a campaign to grow that business. Make sure you know exactly how they plan to do this. It might be that they’ve had clients like you in the past, which will help.
  • Who is going to be working on my campaign? Find out if you’ll be able to work with the same person throughout the campaign, and make sure that if that person has a team, that all members of that team know what’s going on with your account at all times.
  • Do you charge more for “rush” projects? Sometimes, certain marketing tasks will need to be executed quickly, so ask the agency rep if there will be extra charges for these types of tasks.
  • Who should I contact if there is a problem? There is always the possibility that something could happen that you’re unhappy with, and if it does, you should be able to talk to someone at the agency about it so the two of you can decide what to do next.

What Is a Content Marketing Agency?

When you start researching marketing agencies, you’ll find that there are different types. A content marketing agency, or content agency, concentrates on specialized content to promote your product or service.

With great content, it is more likely you’ll get exposed to the right types of customers, and agencies like this specialize in blogs, podcasts, long-form guides, and much more.

Content agencies also tend to market to specific audiences, not just the public in general. Their goal is to build up your customer base and increase your bottom line, and they also continuously evaluate the methods they use to make sure they are working properly.

In addition, they pay close attention to search engine optimization (SEO) efforts to make sure your business pops up in search engine results whenever a user is looking for your particular product or service.

What Is a Boutique Marketing Agency?

A boutique marketing agency is a very specialized, usually small agency whose goal is to create a very unique marketing campaign just for your company. They do not use the same methods for all of their clients. Instead, each client gets a one-of-a-kind campaign based on their needs, and they tend to be used for companies with a specialized niche or product.

With boutique marketing agencies, you always get individualized attention simply because they are usually smaller and more personal than other types of marketing agencies.

If you feel like your product or service is a little different from other products or services out there, or you want very personalized attention, boutique marketing agencies are the way to go.


Hiring a professional marketing agency is a great way to help your business grow and thrive. They will ascertain your needs and then develop the perfect marketing campaign so that you can concentrate on other things. This is an important job, which is why learning what to expect from a marketing agency is the first step in choosing the perfect one in the end.

Make sure you ask each agency you’re interviewing the same questions so it’s easier to find the one that you feel is the best one for your company.


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