How to Use SEO to Improve Your Shopify Product Tags

shopify-product-tags-seo

Shopify is an increasingly popular e-commerce engine that allows everyone to offer their products via an online store. You don’t need to worry about the technical elements of your shop. Shopify’s hassle-free platform will take care of everything for you. 

SaaS websites like Shopify allow you to power up your business. They take care of the technological side, so you only have to focus on getting new costumers. 

Using SEO for Better Shopify Product Tags

So you’re all ready to go. You set up your store, you uploaded your inventory, everything’s up and running. However, as you’re waiting to make your first sale, you might find yourself facing a bit of a problem. Where are the customers? If you want your business to succeed online, you’ll need all the visibility you can get.

Using Search Engine Optimization for better product tags is not as scary as it sounds. It’s the easiest way to attract clients. SEO keywords will put your brand on the map. Even when Shopify helps you get potential buyers, this useful tool will skyrocket your sales and boost your new online store. 

How to Sell on Shopify

If you’re ready to take action, let’s get you on your way to a highly profiting store. Here’s a step by step guide to show you how to sell on Shopify like you were born for it:

   1. Set up Your Shopify Account

Creating an account is as easy as can be. Shopify allows you to sign up for a free trial. You don’t even need a credit card for this step.

Shopify will automatically cancel your account if you don’t successfully activate a plan within 15 days. This action will avoid any unwanted membership payments in case you forget.

Once you’ve registered your credentials, the platform will ask you to pick a name for your store. This feature is the way your clients will identify you, so it needs to be unique. Shopify will display an error message if the name already exists. This measure prevents duplicates that will confuse your customers. Your store name will also be your main domain.

   2. Personalize Your Store

When you finish with the questions, your account will be good to go. Now you can start playing around with the customization tools. Pick a theme that’ll help your clients easily recognize your brand. This element is the first thing people will notice when entering your store. Keep it professional and engaging to give a good first impression.

Shopify gives you the option to create your own templates or to use a pre-designed one. The platform offers a wide variety of ready to use free themes.

Shopify’s premium layouts will certainly make your store stand out from the crowd for a small fee. Just make sure you pick a responsive design. This way, you won’t have to worry about your site working well on every device.

   3. Choose the Right Domain

If you’re a beginner, go straight to picking your domain. This URL will be the main link to your store. It’s what your customers will type when they’re looking specifically for you.

By default, Shopify sets your domain as yourname.myshopify.com. You can always change it for something more suitable. You can even purchase a custom URL. Maybe you’d like to use one that you already own. Here are the top three tips for picking the perfect one for you:

  • It should be short and memorable. Anything shorter than ten characters will do the trick. Try something catchy or an acronym.
  • Keep it easy to spell. Avoid hyphens and repeated letters.
  • Make it keyword-relevant. It will help new customers find you online when looking for products like yours.

   4. Add Your Products

Now that your Shopify store looks the way you want it, it’s time to focus on your products. Keep in mind these items will generate your profits. You’ll have three options to add them to your inventory:

  • Manually adding a product

If you still don’t have too many items, this alternative will allow you to fill out all the details and upload the images one by one.

  • Import CSV files

When you have a bigger inventory, importing a CSV file is the way to go. It will let you upload your products in bulk, saving you lots of time.

  • Find products to sell

Effortlessly start a dropshipping business. Find and add products straight into your Shopify store by using an app.

   5. Get Acquainted With Useful Apps 

There are a lot of Shopify apps to increase your online store’s functionality. Using them will help you sell more and grow faster. Shopify gives you access to over 2600 apps to take care of marketing, sales, inventory management, reporting, and analytics.

   6. Promote Your Store

Marketing will help get traffic into your online store. Here are some helpful tools to get people to start talking about you:

  • Build an email list.
  • Advertise on social media.
  • Optimize your product page with SEO.

Is Shopify Down?

When you’re starting your own e-commerce business, it can be frustrating to face technical difficulties. Spotify, like any other website, uses servers to function.

Because of this, the platform can suffer some issues from time to time. If you believe your store has a glitch or something’s not working properly, you can check the Shopify Status page. You can even subscribe to get updates on the service. 

If everything seems to be in order on Shopify’s side of things, you might be experiencing connectivity issues. Try using a few other sites to determine whether the problem is your internet provider or if Shopify is down.

While it’s true that a random outage may harm your sales, rest assured Shopify will try to resolve it as quickly as possible. With a little luck, you’ll be back to crunching numbers in no time.

Do I Need a Business License to Sell on Shopify?

A business license is a type of government permit that gives you the right to operate particular kinds of business. It’s usually valid only in the state or country that issued it. You must be aware of the requirements in your location to avoid having your business shut down. 

Most online sellers don’t need a business license to sell on Shopify. However, you should always check with your legislation office. If your business has grown to the point where you make over $20,000 in a month, you might be facing a different scenario. Laws vary between states and countries, so it’s always a good idea to do some research first.  

How to Create Product Tags

Product tags help organize your items in your Shopify store. In most cases, your theme will make them invisible to your customers. You can add and remove product tags on each item’s detail page. They are particularly helpful when you’re trying to create a menu or when you’re building a collection. You can apply up to 250 tags to a product to help your costumers easily find them on Shopify.

If you’re wondering how to create a product tag, follow these simple steps:

  1. Open the item’s details page in Shopify.
  2. In the Tags section, enter the name of a tag you want to add. You can also select it from the list of existing ones. Shopify will automatically save new tags for future use.
  3. Click Save.

Search engines, like Google, will read a page just like you would. You must use your product tags in your main text if you want them to impact SEO. These are the four places that you can add keywords to improve SEO for your Shopify store:

  • Page titles
  • Meta descriptions
  • ALT tags
  • A page’s body content

However, stay away from keyword stuffing. When your SEO content represents the largest portion of your site’s total content, Google might penalize you.

How to Search for Words on a Page

Keyword research is the first step to begin your SEO strategy. You’ll need to recognize the most suitable high-volume search terms before you start writing your content. It’s also probably the most crucial part of the process.

However, it’s a time-consuming task. You’ll need to compare long lists of keywords to identify the ones that’ll work best for you.

It’s easy to become an expert on how to search for words on a page. All you need to do is study your niche, define your goals, identify relevant topics, and create a list of seed keywords. Once you’ve followed these steps, you’ll be able to use a keyword research tool like Google Keyword Planner. All you’ll have to do is type in your seed keywords and voila!

Keyword search will allow you to identify your competitors as well. It will give you a better perspective of the content landscape that’s related to your products. 

Higher Visibility Equals Higher Sales

Creating an attractive and professional Shopify store is a piece of cake. If you follow this guide, you’ll be all set before you know it. However, finding the right SEO content to boost your sales is the key to success.

Take your time to do your research and make sure you optimize your tags. You’ll see the big difference that higher visibility will make on your monthly numbers.