The marketing strategy used by your company needs to adapt and evolve constantly as the market conditions tend to change. Businesses that are too deep-rooted in their set policies tend to suffer greatly over time. If your company is not using email marketing as a key component of the business strategy, it might be a wise idea to start building up now.
There is conclusive proof that email marketing offers the best returns for businesses that are looking to grow. If you do not have an email list that you can nurture and eventually sell to, you are just leaving lots of money on the table. If you don’t know how to implement the 9 word email in your marketing strategy, it’s time to learn now.
How to Value an Unconverted Lead
People spend a great deal of their time looking for new leads, but they are unable to figure out what to do with the ones they still have. While it’s always good to generate more leads, you need to understand that converting the ones you have currently is also equally essential. If you are just looking at getting more leads in the hopes of converting a small percentage, your view of your business is incredibly myopic.
You are really not taking into account the value of what you could be building at the moment. You also fail to take into account a viable business model that you could use in order to grow your company. The nine-word email model was created by Dean Jackson, a reputable marketer, for handling emails and just using nine words.
The purpose of the nine-word email was quite simple; start with a question that’s phrased in one line in order to pique the reader’s interest. The simple reason for this was because such questions are not pushy at all, and as a result, the chances of getting a response increase dramatically.
Understanding the Nine-Word Email
Before you can think about implementing this in your business strategy, it’s important to understand what the nine-word email really is. As explained above, such emails start with a question. The aim is to make the question as simple and as short as possible so that the person is inclined to answer.
Because the email is so simple and doesn’t push the client into responding, they are more open to responding as compared to when you send them a much longer email. For instance, you could ask them if they are interested in a particular product or service without recommending any service of your own. Since this is supposed to be the first email you send, there’s no reason to be pushy towards the recipient at all.
One of the reasons why such emails work is because the recipient is someone who was interested in your product offering at one point in time. As a result, when you ask them such a question, they are definitely going to respond. It simply shows that you pay heed to their question and are looking to establish a relationship of sorts.
Building on the First Email
One of the biggest obstacles that most marketers are going to face with such emails is to get rid of that feeling that they should add some more to their first email in order to elicit a response. If you add an offer to your email, it destroys the purpose altogether. Remember that you are not pitching in this email; your only job is to engage the recipient in a dialogue. Dialogue is critically important, and yet many marketers fail to understand that.
As you engage recipients in a dialogue, you can essentially nudge them down your sales funnel, turning them into a top prospect for your business. Every person that you have ever done business with, or every major customer that you have ever had, first started a dialogue with your business. Without that, there’s no making a sale.
Good sales professionals know that and they are able to engage those who enter the stores in a conversation which eventually leads to a sale. However, this won’t be possible for you because you will be dealing with customers you have never seen. The only thing that you know is that the recipient was once interested in your product and signed up for a newsletter.
The Subject Line
It’s hard to understate the importance of the subject line. A good subject line can play a major role in increasing your open rates. After all, it’s the first thing that people will see before they decide to open your email. Most people simply don’t bother going any further than the subject line, so if that’s not well-written, your email will go to waste.
When using Dean Jackson’s strategy, one of the things that you need to do is to choose a neutral subject line. Don’t try to create a pushy subject line that coaxes a recipient to open the email. More importantly, you should always use the person’s name in the subject line. It helps in personalizing the email and makes it seem that you are conversing with them directly.
The subject line should be as neutral as possible and should relate directly with the message that you are going to write in the email. These are the nine words, so connecting them with the subject line is equally important. One of the best things that you can do in this regard is to carry out some A/B testing. By split testing, you can get a better idea about whether one type of email is opened more than the other.
The Nine Words
Now comes the hard part. You will have to choose the nine words that you are going to use. Remember, when writing those nine words, your only aim is to get people to send you a response. You are not looking to make a sale; you are only looking to get a response. That’s not going to be possible if you write a pushy email pitching your products.
Once you write the email, you also need to A/B test it. It’s best to write the nine words that closely relate to your niche or your product. Make sure that you choose something that’s interesting and engaging in order to get more people to respond.