The COVID-19 pandemic has reshaped the world and the way we do business. With the world locked down during this pandemic, we have witnessed a significant rise in online companies and online transactions.
Small businesses are now moving to online selling. Amazon maintains its stable position in being the world leader in efficient online selling and shipping. Suppose you are already selling products on Amazon or looking to get into it with the world now open online. How do you keep your business relevant to Amazon’s latest trending products?
Stay Updated with the Latest Trending Products on Amazon
The best place to start is through some serious research. Search for the hottest, latest, and best sellers on Amazon for 2020. What are the product trends List down the top five to top ten results from your searches?
Draw your ideas from these trending results from Amazon. After that, mark those items that interest you.
But don’t just stop with what’s currently trending. Research and stay open to potential new trends, too. Again, list down the top items that interest you. Forecasts are a good way to make sure you stay not just in, but also ahead of the game.
Identify your Target Market for Selling Trending Products
Now that you are aware of which products are currently trending in the Amazon market, it’s time to take the second step and identify your target market. Identifying your target market narrows down your choices and allows you to focus on selecting the best sellers that you can also sell.
As a business, you will need to answer the question: “To whom am I selling my products?” To help you decide, we have two general categories for selling products and their target markets:
- Mass market items
- Niche products
Mass market items
Mass market items cater to the general audience. They are cheaper, readily available, and easily produced in most cases. You can even sell products that you predict consumers will soon want and need. The following are example and ideas for mass market items you can sell on Amazon:
- Face shields and face masks
- Sanitizing products
- Ergonomic chairs
- Phone holders
- Posture correction products
With mass market items, you can gain many potential customers. The challenge here is keeping up with the competition, making sure that you offer fresh ideas, and that your products are better in price, quality, and choice.
Niche products are products that target specific markets. These products cater to particular market demands. The following are examples and ideas for niche products you can sell on Amazon:
- Organic products
- Deet-Free insect repellants for kids
- Locally-sourced and locally-produced goods, such as bread, coffee, or honey
- Vegan-friendly apparel
- Cruelty-free cosmetics
Because niche products target a specialty market, they are generally more expensive than generic items. However, they offer certain advantages, such as making you a go-to brand or business for customers whose special needs only you get to meet.
Scout for the Competition
No matter what your business is, keeping an eye on your competition is always a good idea. Identify and list down which companies or brands are selling the same products as you are. You can do a competitor analysis to get valuable information on your competitor’s strategies, ideas, and how they keep their products trending on Amazon.
Learn from their best and their worst practices. List the top three things they do well, and the top three things they don’t do well. Then, make improvements to these ideas and make them work with your brand and to your advantage.
Launch your Product Website
It’s not enough to just read about your product on Amazon. Customers do their research, too, and chances are the first site they will visit after seeing your content on Amazon is your very own product website.
Your potential customers will want to find out more. They will want to know how to reach you and what services you offer to support them after purchasing from you. Link products on your website. Add more descriptions and photos; Add more product functions. Keep your content fresh with teasers so customers will also know what more they can expect from you. Make them excited for more.
Refresh your Brand with Social Media
Social media is what’s keeping the world afloat these days. We’re all clocking in hours and hours of social media use. Social media is also a good determining factor in identifying what’s trending and what’s not.
The good news is, the trending contents get refreshed every day, which means new opportunities given that you know how to work it. Social media content management is a good investment for any business. It is an excellent driving force to boost your sales and gain new customers.
Find ways to refresh your brand. Make it especially attractive to your target market. Extend your reach by taking advantage of different social media platforms, such as Facebook, Instagram, Twitter, YouTube vlogs, and blogs. Use hashtags and other branding and content strategies to market your business and put it on the map when it comes to the latest trends.
Make Your Product Attractive
When posting your products on Amazon, put yourself in your customer’s shoes. What do your potential customers want to know about the product? Don’t just be a seller. You also have to be convinced that as you scroll, clock, and read through your product listing, you would want to buy your product, too.
Take clear, detailed, and high-quality product images from all angles if you can. Write engaging, attractive, and detailed product descriptions. Customers want to know everything at once. You wouldn’t want to leave them hanging with an unanswered question in mind, but without anywhere else to ask. Each minute when a customer formulates a question that your product description cannot answer is a potential time you lose their interest.
Write helpful content. What are the advantages and benefits of your products? What are the features? Pitch them the hook that would make them want to buy the item from you.
Encourage Verified Product Reviews
Product reviews can make or break your product. Everyone might want to be unique and different, but with online purchasing, customers are taking risks, too. The only piece of guarantee they can have about a product is when they see happy and satisfied customers.
Reading good and honest product reviews will convince the customer that they will feel the same way when they purchase the product.
Engage with your product reviews. When customers see you engaging with their comments, reviews, or posts, it also assures them that you care and that you are not just in it for the money. You want to sell, of course, but at the same time, you want to make your customers happy and satisfied.
Search for the trending products on Amazon, and then visit their product reviews. For sure, one of the reasons they are trending is because they also got raving five-start product reviews.
Be Generous and Take Care of Your Customers
Promotions, deals, rewards, and other freebies always attract customers. Aside from selling your product at a lower (but still competitive) price compared to your competition, up your game by extending some generosity to your customers.
There is a higher probability that a customer purchases your product when you associate deals with it. Better yet, surprise them with how you package your products. When you add the element of surprise or generosity and a personal touch, customers will most certainly appreciate the extra effort and leave you with more awesome product reviews and ratings.
Improve your customer experience so you can have loyal customers. Happy and satisfied customers are invaluable to every business. Plus, the small network of loyal customers can also help you expand your market by talking about your products and how great your service is. A small number of loyal customers is better than a high number of passing through customers.
There’s no denying that today’s world is fast-paced and constantly evolving. The global pandemic has certainly slowed us down physically. However, online and digitally, we’re now moving faster than ever without any signs of ever slowing down. In the online world, everything changes, sometimes even as soon as you hit that refresh button.
Whether you are a small business or a startup business that has just recently decided to move to online selling, it can be intimidating at first. The world is your competition. Business always involves risks, persistence, and strategy. The small but consistent steps matter if you’re truly in it for the long haul.
The steps and ideas we’ve provided will keep your business relevant and move your products to the top of Amazon’s trending product lists.